Microsoft Tag

For Businesses and consumers who wish to rapidly connect to information and offers via their smartphones.

What A qr code like system to connect businesses and consumers to information via scanning a custom tag.

Why As a research group, we wanted to explore a self-service platform that enabled rapid code generation and publishing for the purpose of delivering highly contextual information and offers to people with smartphones.

Contribution Design Director

With Malek Chalabi, Tim Wantland, Nicole Turner, Nicole Coddington